The Ranch Story
Al Martinez — founder of Cowboys AC
The Cowboys AC family at UTSA
The Martinez family around a Trane unit
The Ranch Story

A Family Brand,
Built on Cowboys Values

Over 20 years ago, Cowboys Air Conditioning & Heating started the way every good ranch does — with a handshake and a promise. Take care of people the way you'd take care of your own. Two decades later, that code hasn't changed.

We're not a franchise. We're not a call center. We're a San Antonio family that built this brand from the ground up — and when our crew rides up to your door with boot covers on and tools in hand, you're getting Cowboys quality. The same standard we'd demand for our own home.

From sponsoring UTSA Athletics to donating HVAC systems through the Wounded Warrior Project and Sleep in Heavenly Peace, giving back to San Antonio isn't a marketing play — it's the Cowboys way. Always has been.

— The Martinez Family
San Antonio Born & Raised
Our Brand Code

The COWBOY Way

Six letters. Six values. The brand code every Cowboys technician wears on their sleeve — and lives by on every single call. This is the Texas standard.

C

Customer First

Respect every home. Provide clear communication from start to finish.

O

Ownership

Take responsibility. Be accountable for results. Follow through on commitments.

W

Workmanship

Top-quality installs and repairs. Attention to detail. Leave the site clean and professional.

B

Balance

Balance speed with accuracy. Manage time. Support your teammates.

O

Opportunity

Educate customers on options. Find ways to improve their systems long-term.

Y

Your Integrity

Be honest and upfront. Stand by your work with pride.

The COWBOY Way values
The Cowboys Crew
Meet the Cowboys

Our Crew in Action

Licensed, trained, and part of the Cowboys family. Here's what it looks like when Cowboys saddles up at your door. Real techs. Real Texas grit.

Stitched with Pride
Cowboys Brand Standard

Custom Embroidered Uniforms

Every Cowboys technician arrives at your door in a crisp, custom-embroidered work shirt — pressed, professional, and ready to represent. No generic polos. No iron-on patches. Real machine-embroidered Cowboys branding, stitched right here in San Antonio.

Cap • DST
Cowboys AC embroidered cap logo rendered from cowboyslogo-2-CAP.DST — 9,905 real stitches, 8 thread colors, Tajima DST format, 2.51 by 2.49 inches
0 / 9,905
Cap Complete
Cowboys Cap Logo
9,905 Stitches • 8 Colors • 2.51″×2.49″ • Tajima DST
Shirt • DST
Cowboys AC embroidered chest crest rendered from cowboyslogo-2.DST — 15,205 real stitches, 9 thread colors, Tajima DST format, 3.53 by 3.50 inches
0 / 15,205
Shirt Complete
Cowboys Chest Crest
15,205 Stitches • 9 Colors • 3.53″×3.50″ • Tajima DST
Wilcom Digitized
Precision-digitized in Wilcom EmbroideryStudio — exported to Tajima DST, Brother PES & Wilcom EMB formats
👕
25,110 Stitches
9,905 for the cap & 15,205 for the chest crest — every stitch path plotted from real production files
🎯
Multi-Format
Cap at 2.51″×2.49″, chest at 3.53″×3.50″ — sized for Tajima commercial heads
Cowboy Standard
Drug-free, background-checked, uniformed — pressed daily and presentation-ready at your door
Mrs. Diane
Head of Uniform Operations
Behind every sharp-looking Cowboys technician is Mrs. Diane — the unsung hero keeping the crew looking clean, professional, and ready to represent. From coordinating embroidery orders to making sure every shirt is pressed and accounted for, she's the reason our team looks nationwide-ready every single day.
Stitched with Pride
Ride With the Best

Why San Antonio Trusts the Cowboys Brand

Family-owned. San Antonio-born. Over 20 years of doing things the Cowboy way. Built for South Texas. Proven through South Texas summers.

Licensed & Certified

TACLB00027173. A+ BBB. Authorized Trane Dealer. NCI and RSES certified. Drug-free, background-checked technicians.

Community Cowboys

Proudly supporting the Wounded Warrior Project, Sleep in Heavenly Peace, UTSA Athletics, and San Antonio families in need.

Award-Winning Brand

KSAT SA Picks Best HVAC 2025. Featured on KABB, KENS 5, KSAT, WOAI, and SA Express-News. The Cowboys reputation precedes us.

Cowboys Customer Portal

No other HVAC company in San Antonio offers a customer portal. View service history, invoices, equipment details, and schedule service online. Cowboys exclusive.

95% First-Visit Fix Rate

Our trucks ride loaded with parts. Most calls fixed in one visit — no return trips, no waiting for parts. Cowboys efficiency, Texas speed.

Cowboys Honor Pricing

Upfront quotes locked in before we turn a wrench. No scare tactics, no hidden fees, no pressure. A Cowboys handshake is our bond.

Cowboys Partners

Certified & Partnered

Cowboys rides with the most trusted names in the HVAC industry. Fully licensed. Fully certified. Texas verified.

Authorized Trane Dealer — Cowboys AC San Antonio Trane Comfort Specialist — Cowboys AC NCI Certified — National Comfort Institute RSES Certified — Refrigeration Service Engineers Society San Antonio Chamber of Commerce Member
TACLB00027173 | A+ BBB Accredited | Authorized Trane Dealer | NCI Certified | RSES Certified

Ready to Ride With Cowboys?

We're saddled up 24/7 — holidays, weekends, middle of the night. When the Alamo City heat rides in, Cowboys rides out. San Antonio's own since 2005.

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